I agree with David. Testing is important. Each demographic is going to work differently, so it honestly depends on who you're trying to reach. With health and wellness, you're looking at probably 58% male and 42% female audience between the ages of 18-35. Test through email and social to determine when your audience is most frequently online. Send out newsletters weekly on different days and different times of the day and see who is viewing the email and what % of success you have with each...
Is there a do not email list?
If you put “Email Newsletter” on each month’s to do list, it’s a lot more likely to get done. And you’ll use it for more than just advertising whatever sale you’re currently an affiliate for. Author Emily Freeman made a commitment to send out a newsletter once a week for a month, just to get in the habit. If you’re just getting started, make a commitment as to when you’ll send out your newsletter and ask for accountability from your readers.
What will come after generation Alpha?
If you pay on a yearly basis you’ll receive wide discounts across the board. There’s also a 14-day free trial that allows you to test the service for up to 100 contacts and 100 emails sent. However, they are lenient with the timeframe and you might be able to get an extension. Since there are no refunds you’ll definitely want to try the software before you buy.
How do you maintain a mailing list?
A newcomer based in Lithuania, MailerLite has a young and dynamic team (averaging 25 years of age) that creates a modern and simple newsletter product. Their aim is international: both the support and interface are available in multiple languages. And in spite of basic appearances, Mailerlite offers good tools, a robust editor and a “free for life” price plan. Too good to be true? Apparently not, as you’ll see in the pros and cons.