If you pay on a yearly basis you’ll receive wide discounts across the board. There’s also a 14-day free trial that allows you to test the service for up to 100 contacts and 100 emails sent. However, they are lenient with the timeframe and you might be able to get an extension. Since there are no refunds you’ll definitely want to try the software before you buy.
How do I compare two lists in Excel for Mac?
"Subject lines should be less than 50 characters, and that includes spaces," Cates says. The very best subject lines—the ones that get opened the most every time—are the ones that tell exactly what's in the email. Turnbull agrees that good subject lines should be as brief as possible, accurately reflect what is inside and motivate the recipient to open the message. "Ask yourself if this subject would stand out if it was one of the dozens of unread emails in your inbox," he says.
What is a subject line?
Each of those tactics requires different tools when it comes to creation of the source email, dissemination to specific recipients, and integration with other back-end systems, notably the accounting system, the customer relationship management (CRM) system, and possibly even the inventory management system. You can manage your contacts by simply keeping a list of names and email addresses, or you can create a complex database full of subscribers segmented by demographic slices and engagement levels. Which method you choose really just depends on how much of your budget you're willing to allocate toward the email marketing software that can give your company the features it needs.
"It's hard to overestimate how useful a really good list can be—especially when it's been targeted to include the right groups of people," Cates says. People who are interested in only one product or aspect of your business or organization may not always be interested in every part. "Whether you are a pet store that wants to give a coupon to dog owners and not cat owners, or a nonprofit that wants to communicate with previous contributors but not volunteers, having separate lists so that you can tailor your email campaigns is a must," he advises.
To help you find the right solution for your needs, we researched and evaluated dozens of email marketing services. In this guide, we provide our best picks, describe the important features you should look for in an email marketing service, answer common questions, and talk about regulations you should be aware of when sending out marketing emails.