"Subject lines should be less than 50 characters, and that includes spaces," Cates says. The very best subject lines—the ones that get opened the most every time—are the ones that tell exactly what's in the email. Turnbull agrees that good subject lines should be as brief as possible, accurately reflect what is inside and motivate the recipient to open the message. "Ask yourself if this subject would stand out if it was one of the dozens of unread emails in your inbox," he says.
Email marketing is a popular and effective way to reach your customers and has been around as a mainstream communication method since 1978, when the first mass email was sent. Email marketing allows businesses to send professional-looking messages with little to no design expertise and create custom, automated email journeys and segmented customer lists.
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It’s important to use a professional email address for your business email because it gives more credibility to your business. A professional email address also gives your business name more exposure, as professional email addresses typically include a business name-centric domain. This helps build brand awareness and customer trust, thereby increasing sales.
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Template: A predefined style for your newsletter. The design styles might be basic or very fancy, with different fonts, colors and buttons. Using the built-in template-editors, you can easily create nice looking emails that contain images and rich-formatting. We have a list of free responsive templates that you can download, and that will work with any newsletter tool.
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While I hear alot of good things about Sendinblue and Convertkit, I heartily recommend Mailchimp to small businesses, email marketing entrepeneurs just starting out or if you just don’t have a clue, are new to email marketing but want to find something affordable where you can start out. Then Mailchimp is for you. They miss some functions that other companies offer but the easiness and the “free up to 2 000 contacts” makes it e great starting point.