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What is the key benefit of email marketing?
Today's consumers want to connect with businesses in a variety of ways, but the sophisticated consumers in your database and on your subscriber list are not willing to tolerate generic email blasts from corporations. Email campaigns must be targeted and relevant to the customer. It all starts with knowing the best email marketing tips and strategies to obtain customer data and how to reach your consumers wherever they are online.
Why is an email list important?
Your email address is only half the picture. When you create a professional email address, you can also choose a display name that appears in your recipient’s inbox. For the most part, this will be your first and last name, but there are instances where businesses will choose not to follow this standard format. The other options include a first name and company name or just a company name for generic email addresses.
What are the marketing automation tools?
"Spray and pray emails will never perform as well as tailored emails to particular contact segments," Turnbull says. He recommends segmentation for creating targeted email campaigns based on behavioral information or other contact data you know about each recipient. Doing so also helps to "determine&the right tactic for each segment," he adds. This can be done through A/B testing, which tracks the performance of two or more entirely different versions of an email message. "You can try a soft-sell message to your most active subscribers while offering a significant discount to those that are less active or haven't clicked lately," he explains.