Monitoring the popularity and usefulness of email tools is important. As the industry changes and different trends emerge, you want to stay on top of what your customers want. If you run an extremely small business with a subscriber list of 200 people, automation might not be for you. You might benefit more from very personal email campaigns that engage those people, while larger businesses with thousands of subscribers might see better results from automated emails. As the industry changes, it's important to understand how your business works and that some tools might not make sense for your business. Don't jump on every email marketing trend.
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
How do I grow my email list?
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank-you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
Template: A predefined style for your newsletter. The design styles might be basic or very fancy, with different fonts, colors and buttons. Using the built-in template-editors, you can easily create nice looking emails that contain images and rich-formatting. We have a list of free responsive templates that you can download, and that will work with any newsletter tool.
German email service provider Newsletter2Go may be much younger compared to other tools (it’s only been around since 2011), but in that time it has established itself as a solid and versatile tool. Offering both subscription plans and pay-as-you-go credits, it’s a cost-effective option for those who send emails just once a month, as prices are based on email sends rather than number of subscribers.
"In today's highly connected world, consumers want to connect with businesses in a variety of ways: email, social media, mobile and more. As a result, businesses need the ability to reach consumers wherever they are," says Ron Cates, director of new market development at Constant Contact. Outside of using traditional tools to grow your email list, there are many unique and interesting options. These include "placing a sign-up form or guest book at your place of business and adding a Join My Mailing List button to your website and your Facebook page," Cates says. In addition, there are new tools for signing up to stay connected with businesses or organizations from virtually anywhere. For example, Constant Contact offers Text-to-Join, in which users are added to an email list after sending a text message to a designated keyword, and Scan-to-Join, which lets customers join a list by scanning a QR code that a business has placed on a flyer, business card or other printed media, he says.
We narrowed down our list by eliminating vendors that don't specialize in email marketing campaigns or that don't work with small businesses. Next, we researched each provider by investigating its services. We considered pricing when available. After narrowing the list down to seven, we contacted each company's customer service department and posed as small business owners.