Headspace, the meditation app that has more than one million downloads, comforts the reader immediately with this survey email by opening up with “Yes, it’s a survey. But not boring”. Most people assume surveys are boring. This statement makes it clear it won’t be, or at least attempts to do so. To increase response rates, Headspace offers an incentive where participants can win a free 3 month subscription. And the focus of the email is clear. White back ground, green call to action button.
What is fad and example?
How to implement: Anytime you roll out a feature that impacts the user experience (like in the example above), communicate it by email. Ideally, you will communicate this BEFORE the update is rolled out, to give your users a heads up, but communicating it on the same day works too. Just don’t delay it any further, as any big changes that that aren’t clearly explained will lead to a surge in customer support tickets.
What is CRM platform?
Track the effectiveness through analytics. Most email service providers include free analytics when you use their programs. These analytics provide a great deal of information about the email’s effectiveness, but the three most important metrics are the open rate, click through rate (CTR), and unsubscribes. Knowing this information can help you tweak your content for more successful email marketing in the future.
How much is a mailing list?
The Australian Spam Act 2003 is enforced by the Australian Communications and Media Authority, widely known as "ACMA". The act defines the term unsolicited electronic messages, states how unsubscribe functions must work for commercial messages, and gives other key information. Fines range with 3 fines of AU$110,000 being issued to Virgin Blue Airlines (2011), Tiger Airways Holdings Limited (2012) and Cellar master Wines Pty Limited (2013).
Great post! Thanks for sharing. These examples are super relevant. A few I even remember myself! Wanted to add my $0.02… The thing about email is, it’s never an accident. Brands are highly strategic about when, what, and to whom they send emails. When it comes to growing revenues, timing isn’t everything, it’s the only thing. Here are some questions to ask before you send any email out: *What are the goals of my company right now? *How is this email going to make my customers happy? *Is there a piece of content in here that they want to see? *Is there something here that's a little bit extra? *What’s really in it for the customer? Hope that helps! Happy selling guys…
Lists vs. Groups: In Mad Mimi, you’ll be creating multiple lists—one for each option—whereas in MailChimp you’ll only need one list because each list can have multiple “groups”, and you can choose to send emails to different groups or segments. (As mentioned above, you’ll find you need to trick Mad Mimi with a secondary feed address like FeedBurner or FeedBlitz to create more than one RSS to email campaign from the same site.)
As far as customer acquisition channels go, webinars are one of the most effective ways of speaking directly to your potential customers. Kissmetrics uses email marketing as one of the ways to promote a webinar, which makes it easy for subscribers’ to learn about upcoming events and schedule the time to attend. Webinars are a great way to showcase your expertise and engage with buyers’ who are further down the sales cycle and looking to make a purchase.
What is Wix Premium Support?
I think this email also makes quite a brilliant use of responsive design. The colors are bright, and it's not too hard to scroll and click -- notice the CTAs are large enough for me to hit with my thumbs. Also, the mobile email actually has features that make sense for recipients who are on their mobile device. Check out the CTA at the bottom of the email, for example: The "Open Stitcher Radio" button prompts the app to open on your phone.
Who is my target audience?
Address subscribers by name. Personalized emails are more successful. Buffer also suggests to personalize your emails based on need by sending emails that meet different user expectations. This makes them more targeted and more likely to be successful. Some studies show that educating and segmenting your audience will boost your click through rate on emails by up to 50%.
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).
What is the purpose of MailChimp?