If you want to keep your free download truly exclusive to subscribers, don’t even link it in your email campaigns themselves — those are often forwarded or shared. The best method is to place the download link in the final confirmation page or email message; don’t give away the download unless they’ve activated their subscription! Most importantly, you want to make sure that the free download link is not something that can be found by searching Google or your website. Here’s how to make your free download available to new subscribers automatically:
Can you make money with Shopify?
Each time SuperOffice launches a new white paper or guide, we send an email to our subscriber list. This is the fastest way to get more people to read and download the content. The reason why we do this is because according to research, 36% of B2B buyers’ seek out white paper content during the initial stage of the buying process (as shown in column one in the chart below). By delivering educational content directly to our subscribers’ inbox, we make it easy for them to consume the content they demand, while at the same time keeping SuperOffice top of mind.
Eyequant’s case study email starts by explaining the challenges similar companies face. This is followed by the details of the case study, which includes how to use the product and what kind of results you can expect. The results are the most important part of a case study. Showcasing product value for companies similar to your prospects is a great way to earn trust and turn them into customers.
For example, I once got an email from TicketMaster with the subject line "Don't Miss Bruce Springsteen and the E Street Band." They didn't order me to purchase tickets by saying "Purchase Tickets Tomorrow for Bruce Springsteen and the E Street Band," though such a subject line may have performed just as well. The original subject line worked well because it was clear what I could do with the information in that email -- ensure I'm prepared for the 10:00 AM sale time so I could snag my tickets. (Which I did, thanks to that email!)
How do I get an email list?
How to implement: Create an automated email that is sent between 3-4 days after the free trial has ended to all trial users who do not become paying customers and ask for a referral. In fact, the content of the email can be the same whether the user becomes a customer or not. Keep the email simple, focus on getting a referral and if possible, keep the conversation going.
Which email marketing service is the best?
What's the difference between them? One-off communications versus prolonged, email-based interactions. For example, email marketing tools are excellent for one-off communications. You can use these tools for the one time you'd like to send someone an automated email response when they join a subscriber list, on their birthday, or when you promote a new product. But marketing automation tools are better suited for prolonged, email-based interactions. For example, you can use marketing automation tools whenever you want to guide someone from a subscriber list to a product purchase. Or you can send thank-you emails or send new product promotions—all without having to lift a finger after the workflow is designed.
How do I export a contact list to Excel?
Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails. There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns (such as customer referral programs).